Have you ever wondered how digital printing works? The term is thrown around a lot but do you know what it is? Are you are curious to find out more and how we can give you such high-quality work every single time.

Digital Printing is a term which defines how ink is printed directly onto a substrate. The method of digital printing is a very similar process to how your home colour printer works, but on a larger format. The printer normally prints in 4 colour process (CMYK), which is made up of C (Cyan), M (Magenta), Y (Yellow) and K (Black); the image is split in to these primary colours and prints as a set of patterns or percentages of each colour to make up the desired image.

For example, if you print 100% Yellow and 100% Magenta, the colour will be Red. Our digital presses are also capable of printing White. The inks we use are translucent because we need to blend them to create the image so if we print onto clear substrates in CMYK only, the image will be translucent giving it a stained glass window effect but when we add White this helps to underpin the colour, reduce the translucency and make the image more opaque.